A Value Liquor Group (VLG) Member
A creative partnership proposal — premium content, produced consistently, built to grow the tavern’s audience and bring more people through the door.
Prepared For
River Road Tavern
Attn: Ben Brock & Joe
Prepared By
Tyler Franko
Director, Dynamic Code
Contact
tyler@dynamiccode.com.au
0447 590 186
Dynamic Code will become River Road Tavern’s creative content partner — responsible for producing consistent, high-quality social media content that grows awareness, engagement and reach, and turns online attention into customers at the bar, in the bistro and at every event.
Each month we plan, film, photograph, edit and publish a considered mix of reels, stories, posts and carousels — all produced on location, all built around what the tavern actually has to promote, and all held to a standard the brand deserves.
The philosophy is simple: quality over quantity. One exceptional piece of content outperforms ten forgettable ones. Everything we produce is designed to earn attention, not just fill a calendar.
“Consistent, premium content is the highest-leverage marketing asset a venue can own.”
The Dynamic Code view
01
Put River Road Tavern in front of more of the right people, more often.
02
Content people actually watch, share, save and comment on.
03
Grow an audience of locals who choose the tavern first.
04
Become the venue Beenleigh and surrounds talk about.
05
Fill the room for every event, every time.
06
Showcase the menu, the bar and the offers that drive visits.
07
A consistent, polished feed that reflects the venue's quality.
08
Every post compounds into an asset the tavern owns.
Every stage of the content lifecycle is handled by Dynamic Code. The tavern’s team stays focused on running a great venue — we handle everything the camera sees and everything the algorithm rewards.
Short-form video built to travel
Content produced for River Road Tavern draws on the full range of modern creative production — blending traditional craft with new formats and AI capability so the feed always feels current, never templated.
The exact quantity of content each month is intentionally flexible. Rather than committing to a fixed number of reels or posts, Dynamic Code focuses on producing whatever mix of content delivers the strongest results for River Road Tavern.
Some months that means a heavier run of reels around a major event. Others call for a photography-led push behind a new menu. The mix follows the opportunity — not an arbitrary quota.
The emphasis is on quality, creativity and performance — never on hitting numbers for the sake of numbers.
The mix adapts to
Organic content builds the brand. Paid advertising accelerates it — putting the tavern’s best creative in front of precisely the right local audience, at scale.
Paid advertising is available as an optional service, managed end-to-end by Dynamic Code and reported on monthly. It can be added at any time once the organic engine is running.
Optional Investment
$1,500/month
+ GST · ad spend billed separately
Campaign strategy, creative, targeting, budget management, optimisation and reporting — run by the same team producing the content, so ads and organic always work as one system.
This engagement is deliberately focused on creating high-performing creative content that drives measurable growth — rather than full-time comment moderation and message responses.
Experience consistently shows that investing in better creative produces significantly stronger long-term results than manually responding to every comment or message. Great content compounds; inbox management doesn’t.
Should community management ever become a requirement, it can be scoped separately as its own service.
Every dollar goes where it multiplies — into the content itself.
Dynamic Code combines creative production, marketing strategy and technology under one roof — a partner that thinks about the business result first, and builds the content to get there.
01
Every piece of content starts with an idea worth watching — not a quota to fill.
02
Deep platform knowledge across Instagram and Facebook: what works, what's changing, and why.
03
In-house AI capability that multiplies creative output without multiplying cost.
04
Professional filming, photography and editing — the polish of an agency, on location at the tavern.
05
Trends move in days, not weeks. So do we.
06
Constant monitoring of formats, sounds and concepts that are winning right now.
07
Content tied to commercial outcomes — awareness, visitation and revenue, not vanity metrics.
08
We run our own ventures. We treat your marketing spend like it's ours.
09
Built to compound. The goal is a brand asset that grows more valuable every month.
Foundation
Momentum
From month three onward the engine runs on rhythm: film, publish, measure, refine — with creative campaigns layered over the top as events and seasons demand.
Primary Service
$2,000/month
+ GST
Monthly Investment
Content creation and social media management. Add advertising at any time.
$2,000
per month + GST
Prepared By
Tyler Franko
Tyler Franko
Director, Dynamic Code
tyler@dynamiccode.com.au
0447 590 186
Proposal dated 4 July 2026